TEK2day FINANCE Open Terminal →

Harley-Davidson, Inc. (HOG)

NYQ · Consumer Cyclical · Recreational Vehicles

$25.64 -0.39%

Closing price as of 2026-06-12 · Source: TEK2day Finance

1-Year Price History +5.8% over period
$31$27$24$20$17 2025-062025-092025-122026-032026-06

Key Metrics

Market Cap
$2.70B
Shares Outstanding
105.3M
P/S (TTM)
0.6x
P/E (TTM)
14.6x
Exchange
NYQ
Currency
USD

About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Quarterly Financials

Metric2025-06-302025-09-302025-12-312026-03-31
Revenue1.3B1.3B496.2M1.2B
Gross Profit462.7M466.1M-55.6M339.1M
Operating Income112.4M474.8M-361.1M23.5M
Net Income107.6M377.4M-279.3M24.8M
Diluted EPS$0.88$3.10$-2.44$0.22

Annual Financials

Metric2022-12-312023-12-312024-12-312025-12-31
Revenue5.8B5.8B5.2B4.5B
Gross Profit2.1B2.2B1.8B1.3B
Operating Income909.3M779.1M416.6M386.6M
Net Income741.4M706.6M455.4M338.7M
Diluted EPS$4.96$4.87$3.44$2.78
Want live quotes, estimates, SEC filings, and CEO analytics for HOG?
The free TEK2day terminal runs in your browser — type /HOG to get started.
Open HOG in the Terminal →